Website questionnaire Let’s plan your new website Thank you for taking the time to fill this out. Your answers will guide the design, wording, photos and overall feel of the new MD53 website. It takes about 10 minutes, and you can skip anything that doesn’t apply. Your nameEmail 1 of 9About MD53 01What does MD53 do, and who do you do it for?A few sentences is plenty. Feel free to mention what makes you different, too. 02Would you say these three services are the core of your business?Analysis & EnhancementImplementation PlansCustomized SolutionsYes, these are the coreMostly, with changesNo, I’d organize them differently 03Which areas of expertise do you want to highlight most?Pick up to three.Change ImplementationOrganizational RealignmentEffective CommunicationCrisis ManagementRisk AssessmentBudget OptimizationCulture TransformationSituational LeadershipTeam Dynamics 2 of 9Website Goals 04What do you want the website redesign to do for you?Check all that apply.Bring in new clientsBuild trust and credibilityExplain our services more clearlyShow off our expertiseLand speaking engagementsReflect where we’re headed 05What’s the number one thing you want visitors to do?Book a consultationSend an inquiryCall or emailBook a speaking engagement 3 of 9Brand Personality 06If MD53 were a person walking into a room, how would you describe them?For example: commanding and confident, polished and sophisticated, warm and reassuring, innovative and energetic, or a quiet authority. 4 of 9Color 07Here is the proposed color palette. Does it work for MD53?Navy for authority, brass as a small accent, and warm ivory for the page background. It is used on the homepage, About, Services and Contact designs.Navy#0F1E33 · Headings and dark sectionsBrass#A8834A · Accents and linesIvory#F7F4EE · Page backgroundApprove this paletteRequest changes 5 of 9Founders & Story 08Tell the MD53 storyHow it started, why it exists, and what drives the work. Rough notes are fine. 09Founder bios and credentialsOne short bio per founder, plus ranks, certifications, degrees, and notable roles. Rough notes are fine.Founder 1 name and titleFounder 2 name and title 10Founder photosI’ll email new photosUse the photos on the current siteWe’d rather not show ourselvesNot sure yet 11Client testimonialsPaste one or more quotes with the person’s name, title and agency. Please confirm you have their permission to publish. 6 of 9Services 12In a sentence or two, describe each serviceThese appear under each service heading. The items listed are from your current site.Analysis & EnhancementOrganizational Efficiency Analysis · Culture Diagnostics & AlignmentImplementation PlansRisk Assessment & Crisis Response Plans · Change ImplementationCustomized SolutionsExecutive Coaching & CEO Advisory · Customized Solutions for Any Challenge 7 of 9Contact & Booking 13Contact details for the sitePublic emailPhoneLocation or areas servedWhere should form messages be sent? 14Link to the existing client loginThe site will have a Login button. Paste the page it should open. 15How should people book a consultation?We have a scheduling tool (add the link below)Send visitors to the contact formI need a recommendation 8 of 9Speaking 16Do you take speaking engagements?Yes, and I want it featured on the siteYes, but not featuredNo 9 of 9Final Thoughts 17Anything else I should know?Your Squarespace plan, if you know it (Settings → Billing)Select…Basic or PersonalCore or BusinessPlus or Commerce BasicAdvanced or Commerce AdvancedNot sure Send it over